Supermacs

How Recruitroo Restored Supermacs' Faith in International Recruitment After Previous Failures

Overview

Supermacs is Ireland's largest indigenous fast food restaurant group, with over 100 restaurants throughout Ireland and a strong focus on continued expansion.

After experiencing work permit refusals and unsuccessful international hires that shook their confidence in global recruitment, Supermacs needed a reliable solution to support their ambitious expansion plans. By partnering with Recruitroo, they successfully hired multiple international business expansion managers with none of their previous complications, completely transforming their approach to international talent acquisition.

The Challenge: Rebuilding Trust After Previous International Hiring Failures

Supermacs approached international recruitment with significant hesitation after several negative experiences:

  • Previous work permit refusals – Had experienced rejected applications despite significant time investment.
  • Unsuccessful past hires – International candidates who didn't meet expectations after arrival.
  • Complex compliance requirements – Struggled to navigate Ireland's evolving immigration regulations.
  • Critical expansion plans on hold – Growth strategy dependent on securing qualified business expansion managers.

Finding a Partner They Could Trust After Disappointment

Before discovering Recruitroo, Supermacs had:

  • Lost faith in international recruitment – Previous negative experiences made them hesitant to try again.
  • Wasted resources on unsuccessful applications – Invested time and money with no results.
  • Struggled with remote assessment – Had difficulty evaluating candidates' true capabilities before arrival.
  • Delayed strategic growth initiatives – Put expansion plans on hold due to talent acquisition uncertainties.

What they desperately needed was a partner who could:

  • Guarantee work permit approvals – Eliminate the risk of refusals after investing in the process.
  • Accurately assess candidate abilities – Ensure new hires would truly meet expectations upon arrival.
  • Simplify the entire process – Reduce the administrative burden on their HR team.
  • Support business growth plans – Enable their expansion strategy with reliable talent acquisition.
"Our confidence in international hiring was shaken following previous work permit refusals and staff not working out. Thankfully Recruitroo took over and their team gave us the confidence to proceed through the complexity."
Jacinta Greene
Head of HR, Supermacs

How Recruitroo Transformed Supermacs' Approach to International Hiring

After previous disappointments, Supermacs found success with Recruitroo's comprehensive platform:

  1. Video-Based Candidate Assessment: Truly Understanding Capabilities
    • Implemented comprehensive video profiles that showcased both English ability and core management skills.
    • Enabled more informed hiring decisions with visual confirmation of candidate capabilities.
  2. Streamlined Work Permit Management: From Complexity to Clarity
    • Transformed the permit application process with intuitive dashboard tracking.
    • Provided complete visibility into application status and timelines.
  3. End-to-End Support: Confidence Through Partnership
    • Offered expert guidance on compliance and best practices throughout the process.
    • Continued support through candidate relocation and onboarding.

The Results: From Hesitation to Confident Expansion

After initially approaching international recruitment with significant hesitation due to past failures, Supermacs achieved remarkable success with Recruitroo:

  • 15+ business expansion managers hired – Successfully filling critical roles to support growth strategy.
  • 95% reduction in administrative burden – Dramatically simplified process compared to previous attempts.
  • 100% work permit approval rate – Every candidate successfully received authorization.
  • Accelerated expansion timeline – Enabled faster implementation of growth plans with proper staffing.
15+
business expansion managers hired
95%
reduction in administrative burden
100%
work permit success rate

The Future: Strategic Growth with Confidence

With their international recruitment challenges resolved after previous negative experiences, Supermacs is now positioned for:

  • Accelerated expansion plans – Implementing growth strategy with confidence in staffing capabilities.
  • Long-term talent pipeline – Established reliable access to qualified business leaders when needed.
  • Improved candidate experience – Providing a smoother, more professional process for international talent.
  • Continued partnership – Already planning next round of international hires through Recruitroo.

What was once viewed with significant skepticism after previous failures has now become a trusted, reliable process that forms a key component of Supermacs' ambitious growth and expansion strategy.

"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze. Now with the candidates here and happily settled we're already planning our next hires"
Jacinta Greene
Head of HR, Supermacs
Industry
Food Service & Hospitality
Customer
Jacinta Greene, Head of HR - Supermacs
User Since
April 2023
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"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Their platform simplified the entire process. From assessing the candidates skills and their English ability to securing all the immigration permission I was supported at every stage of the journey. Recruitroo really has simplified the entire process, especially for contractors looking to hire crews of people at the same time."
Richard Hatton
CEO, Hatcon Limited
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Recruitroo's platform has been a game changer for how Kearys recruited from outside the EU. removed all the immigration headaches and secured 100% permits with excellent communication on expected arrival times."
Brendan Keary
CEO, Kearys Motor Group
"Recruitroo took away so much of the repetitive and bureaucratic work we endure with hiring internationally and renewing work permits for our staff.

Their platform is user friendly and informative allowing our HR team to easily handover these tasks to the Recruitroo team."
Tara Curley
HR Generalist, Só Hotels
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Recruitroo took away so much of the repetitive and bureaucratic work we endure with hiring internationally and renewing work permits for our staff.

Their platform is user friendly and informative allowing our HR team to easily handover these tasks to the Recruitroo team."
Tara Curley
HR Generalist, Só Hotels
"Their platform simplified the entire process. From assessing the candidates skills and their English ability to securing all the immigration permission I was supported at every stage of the journey. Recruitroo really has simplified the entire process, especially for contractors looking to hire crews of people at the same time."
Richard Hatton
CEO, Hatcon Limited
"Recruitroo's platform has been a game changer for how Kearys recruited from outside the EU. removed all the immigration headaches and secured 100% permits with excellent communication on expected arrival times."
Brendan Keary
CEO, Kearys Motor Group
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs